Reckon Elvie gets BIG nod just because of the name , if nothing else,as the name is personal, inviting., feminine ,friendly Pericoach...sounds imo well,,way to medical, cold and clinical How many would know the signifigance of "peri" Reckon they should do a marketing intensive to come up with a far better name for the average joanne to relate Get 100 women who into the product together for 2 hrs Come up with something far better suited