The Investors Guide to Graphene, page-6

It is still a chicken and an egg problem. The strong demand is not yet there for graphene of the form Talga will be producing, but that is likely due to the lack of supply. If you build it they will come. If Talga produces graphene at a reasonable cost and volume then the demand will be there.

Most of the high end tech discussions of graphene revolve around displays and circuit boards. Talga will not be addressing those markets. Talga will be producing small little bits of graphene nano platelets. These should work relatively seamlessly as an additive to make conductive inks, an additive to graphite, aluminum, etc to reduce weight and increase performance. These are already established markets and using graphene as an additive could take off very, very quickly if the reliable supply is there at a sufficiently low price point. You have to hand it to Mark to have targeted the additives market from the beginning. The hype is on the high tech side, but the volume is on the lower end with additives.

The only uncertainty is when the demand will ramp up. Again, back to the chicken and egg problem. That is why the "pilot" project is perfect. Start producing some graphene is reasonable volume after optimizing the process, show the scalability, and the demand will come.

Since graphene is not fully exchangeable, every manufacturer will have to verify Talga's graphene in their production process and optimize its use before committing to large orders. This takes time, but is a commitment that should be lucrative for manufacturers to gain a competitive advantage.

The next several years will be very interesting and likely profitable. Execution risk seems extremely low here.