Interesting that P&G are stepping up their Marketing in Australia with Banner Ads incorporating Michael Clarke on the ASX website and national TV Campaign:
Then we have this from the Shareholder Update 30/01/2015:
'The Company has been focused on developments in the powered toothbrush field for some time due to the increased available energy derived from the motion of the powered toothbrush brush head. OBJ continues to work on a number of oral healthcare applications and will advise the market of progress when material events occur.
The Company is currently in discussions with two major international Companies with an interest in exploring magnetic micro‐array technology in the electric toothbrush field. Meetings are scheduled with both of these Companies during the first quarter of 2015.'
And finally we have Jace's very excellent response from Glyn in relation to his query regarding the 4C:
'"In answer to your questions, there are a lot of very positive news contained in the Shareholder Update with P&G, Coty, GSK and Bodyguard and we are very pleased with all aspects. Specifically with GSK, we maintain excellent working relationships across the three parts of GSK. We do believe the more active electric toothbrush will have a very profound effect on tooth penetration and as we have conducted four very positive tests with GSK oral over several years, we will pursue tooth penetration using OBJ technology. That may be with several potential parties, we have suggested two in our Shareholder announcement.
Yes, we have invoiced the first revenues related to SKII but one needs to be reminded that these are the first invoices with a new contract and client and cash payments do take time. The 4C is a cash report, not a revenue report so we can only report cash received. Timing is everything.
The team remains focused on making all of our programs successful and we do not have any negative views anywhere. "
Call me old-fashioned, but I DO believe that our very conservative Glyn does not typically throw around very optimistic terms such as 'profound effect' - which effectively means 'penetrating or entering deeply into subjects of thought or knowledge; having deep insight or understanding; being or going far beneath what is superficial,external, or obvious;'........and my personal favourite 'of deep meaning; of great and broadly inclusive significance'.
So with 'Meetings are scheduled with both of these Companies during the first quarter of 2015', it is not too much of a stretch of the imagination to envisage that these 2 Companies are either P&G's Oral B, Colgate or Phillips' Sonicare !
It is possible that we may see some Coopetitin on this front, but as P&G are the Early Adopters of OBJ's Technology Platforms, I am of the opinion that a Bidding War will ensue and believe that it is unlikely that P&G will let this Opportunity slip through their fingers!
OBJ Price at posting:
8.4¢ Sentiment: Hold Disclosure: Held
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