1PG Press, page-2

The Australian today

http://www.theaustralian.com.au/bus...o-killing-snails/story-e6frg9lo-1227277079360

1-Page (1PG) $2.19
As a young girl, San Francisco tech entrepreneur Joanna Weidenmiller first displayed her enterprising vein by offering to exterminate her neighbours’ snails for a quarter per specimen.
“I am an extraordinary competitor and I like making money,’ says the former rower, FBI agent and inveterate wheeler and dealer.
Weidenmiller co-founded “cloud” recruiter 1-Page, which has resonated with local investors since its backdoor ASX listing at 20c a share last October.
Weidenmiller has spruiked to no fewer than 50 investment houses here, with the instant payback of a further share spurt. As its moniker suggests, 1-Page is based on an abbreviated recruiting message, dwelling not so much on what candidate has done but on what the individual can offer to the role. In effect, 1-Page offers recruiters a path through the noise of millions of indiscriminately dispatched online applications.
In November, 1-Page paid about $5 million for the assets of BranchOut, a professional network enabling Facebook members to use their contacts for professional networking.
For various reasons the “LinkedIn within Facebook” strategy failed and 1-Page picked up 820 million profiles on the cheap.
Weidenmiller says the strength of BranchOut is that a Facebook user’s first-degree connections are strongest of all social networks — and thus a powerful source of talent referral. In contrast, LinkedIn members can only identify one in 19 of their supposed contacts. “It’s not going to help you get a job,’’ she says.
For an antipodean-listed minnow, 1-Page has signed some serious corporates for its “talent assessment” platform, including Orange, Red Bull, Accenture, Sears and First Republic bank. “Companies this size don’t deal with morons,’’ Weidenmiller says.
Weidenmiller accounts for 11 per cent of the stock and her father and co-founder Patrick Riley a further 10 per cent.
While vocal about 1-Page’s potential, the luminous Weidenmiller is more opaque when it comes to revenue and earnings expectations. The last quarterly report disclosed revenue of $79,000 and a deficit of $1.15m. Having raised $9.6m recently, 1-Page has no need to go back to the market.
1-Page is now valued at $330m and looks over-loved, although the shares may advance further given Weidenmiller Hold.