re: looksmart on foxnews.com

Another (possible) buying opportunity, again today I feel. They won't last forever, that's for sure!!

Posters elsewhere continue to demonstrate (collectively), their complete 'lack of understanding' of what LOOK/LOK are ab-out these days!!

Their, (lOOKSMART'S) "new" model is based around relationships with publisher & media Co's and the (articles) "content" (plus the all important "users") they WILL provide, for Looksmart's many Vertical sites. ADS are then contextualised around those (Vertical) 'content' results pages, wherever possible, & "tailor made" for the geographical demographics, of the "user".

But, it is hard for MANY to understand, I do realise!!

Of course, it would mean “nothing” to some, that the Wespac banner shown here, (in an OZ result) is “targeting” an Australasian audience. Check the AD link, I’ve provided. (below). So, where has it come from? There is NO more of Looksmart Australia these days, as I am led to believe?

And it mean very little, or, “nothing” that Google Adsense also “target” the same region, again, all within Looksmart’s Verticals. (Those that I’ve checked).

http://www.looksmartrunning.com/

http://www.westpacinfo.com.au/platinum/default.cfm?source=B37

http://www.westpacinfo.com.au/platinum/points.cfm#contactUs

It 'wouldn't be a bad idea' to check a few of those Looksmart Verticals, to see just WHO is advertising, within that Banner space .... Here are a few that 'caught my eye' .....

http://www.liverpool.ohecampus.com/index.php?Ref=wwcas1xxxx

http://www.stopimpaireddriving.org/

http://ga4.org/campaign/childact?qp_source=banners%5fchild

http://www.pva.org/

It's obviously, still "a work in progress", but is showing all the right signs of a potential long lasting solid structure, if the "foundations" are anything to go by!!

LOL !!

:)
LC