Businesses
• Swish Group has established and now operates two digital media
businesses: Digital Signage and Digital Video on Demand
• Digital Signage – One of the fastest growing new media in USA,
Europe and Asia
• Digital Video on Demand – A number of early stage businesses
emerging:
– Telstra “BigPond Movies Downloads”
– “Reeltime”
– “Anytime”
• Has established the necessary business units to support the Digital
Signage and Digital Video on Demand Businesses
– Digital Production
– Advertising Sales
– Digital Equipment Supply
Digital Signage / Out of Home Television
• Produces specially tailored
entertainment, information and
advertising programmes for retail outlets,
medical centres, hospitals, pharmacies,
fitness centres, public transport and
other public venues.
• Good Health Television
(1,000 Medical Centres and hospitals)
• Pharmacy TV
(Initial phase 1,200 Pharmacies)
• GymVision
(1,000 Gyms and Health Centres)
• Swish Transit
(Sydney Light Rail Network)
• Anticipate Digital Signage network will
expand to 5,000 sites by December
2006
Digital Video on Demand
• Provides Digital Video on Demand
(“DVOD”), high speed internet and digital
information services for hotels, apartments
and other multi unit developments
• First systems installed in Batman’s Hill Hotel
Melbourne and the Intercontinental Crowne
Plaza Dubai
• Sales agents appointed in the Middle East,
UK, South East Asia and China
• Commercial model
– Vendor financing
– Outright sale
– Software licencing
• Ongoing content supply, maintenance and
service revenue
• Currently negotiating with residential
apartment owners/operators
Digital Production
• Digital production and post-production
services to the film, television and
advertising industries
• Ability to compress, store and manage,
transmit and deliver all forms of digital
media
• Clients include; Honda, Telstra, Smorgon
Steel, Channel 7, Southcorp and Australian
Unity
• Recently acquired the Black Cat Group of
Companies
– TVC production business (100%)
– Indian ‘Bollywood’ production business in Australia
(51%)
Digital Equipment Supply
• Able to supply hardware for Digital Signage
and Digital Video on Demand networks
• Established Australian Vision Systems
(51% owned by Swish Group) to source,
procure, import and supply digital
equipment for corporate clients
• Company believes that there is a
significant opportunity to supply new digital
equipment to corporate as Australia
migrates to digital media
Digital Media
• Positioned to take advantage of the increasingly rapid
development of digital media;
– More efficient digital content production
– Higher quality production (HD TV)
– Faster internet transmission speeds (Cable Extreme)
– Superior display devices ( Plasma, LCD, LED)
• Rate of growth of digital media is increasing
• Consumers are becoming more aware of the benefits and
capabilities of digital media.
• Technology is becoming more affordable and cost-effective
• Display equipment (Plasma, LCD, LED) is becoming more
affordable
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