Yeah I see your point and I do agree holiday makers are probably more of there target market and I don't think what i was suggesting will be the be all or end all but it is another revenue stream they should consider?
creating relationships business to business would go a long way for a growing company, it;s what creates cash flow - even if they partnered with a car hire company to cater for short term business trips, that would make it a one stop shop for all types of car hire.
All IMO
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