Re yowieworld, both of my 4 and 7 year old girls are signed up and love it. They play it on the Mac and on the iPhone app.
I do think it can be substantially improved though over time. It won't be able to compete with other complex video games in its current state once the kids get older. But it serves it's purpose in the meantime to help build brand recognition - further investment to develop the game and app can be done down the track once we have cashflow coming in the door. The possibilities are unlimited.
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