google are not buying lok ...., page-3

And some more "logic" discussion, re; LOK, it's past & future endeavours ......

(Please do not consider this as a "ramp", at all. I do "hold" LOK [that's obvious] and they are ONLY my own opinions, that's all.)

Q? - < If NWS wanted to buy LOK they probably would have done so already. Look have nothing that News Limited would want or more specifically they can’t do for themselves. >

Yes, I'd have to agree with the 1st part of the above, but with a slight variation:

"They (NWS) probably have done so, already"

And to say that NWS can do it for themselves, is rediculous!! You cannot seem to "grasp" (it appears?) the concept, as has been explained, over the last 12 months or, so ........ Right here on this board, too!!

Whatever their "settled for" 'buy-in' price was, (to gain that "controlling stake" in Looksmart) is an automatic, minimum "double" (at least!!!) upon any announcement, of them doing so!! Would you challenge that statement?? Hardly!! And then, it's "off to the races" ........ For both Looksmart & NWS, who would now be enjoying some 60% of ALL profits, generated from a massive esculation in search revenues!!

Newscorp don't "do it for themselves" ....... They go out and BUY!!!

(And, if it is NOT the case, it is still not too late for them to "sit down" and have me explain the "win-wins" for ALL concerned, associated with this, IMHO, "unbeatable" concept!!

And to think that Mr Rupert Murdoch & his Son actually listened to & 'bought the thoughts' of the likes of Mr John Ribot de Bresac, an electrician!)

http://www.looksmartmusic.com/ ?????????

http://www.looksmartmoney.com/?????????

q? - < Its all templates, and its all basic technology parsing XML and RSS. >

It's a "means to an end" result, built around the "KISS" principal. That's all it has to be. Looksmart's neutrality is a central selling factor!! And they are not sites, to start a destination from, as such.

< There is no IP here and there is no audience. >

You may not be aware of Looksmart's Wisenut & Furl.net, that "both" have a 'role to play', and already do so!! Audience? Try a "potential" 1-2 hundred million!!

Q? - < Why did Microsoft ditch LOK years ago? Because the IP became so common, Microsoft could just do it themselves. >

Not at all!! MSN were more worried about the $39M "profit" LOOK made, rather than "how much" more can Looksmart now make for them, in ensuring years!! They "jumped into" a hornet's nest with another non-progressive BIG Portal (Yahoo), through it's Overture! They are now enjoying an approx 15% (only), of all search conducted!! MSN are a "gunna" Co, in relation to search, IMHO.


:)
LC