Twitter pays $533 Mill for TellApart

Twitter this week announced it has acquired TellApart, an ad tech firm specializing in cross-device ad retargeting. According to a Form 8-K filed to the U.S. Securities and Exchange Commission, the price of the deal will be $532.6 million.

http://www.mediapost.com/publicatio...hells-out-533-million-to-buy-ad-tech-fir.html

What if - there was a way where advertisers can target all of our social interactions on the one platform....i.e. cross-channel ad retargeting? That would be something like Thred right!

PRA / Thred will be playing in a HOT sector. Innovative start-up technology does not go far before one of the majors snap it up...just like TellApart.