Olay a natural fit

http://www.sk-ii.com.sg/en/whats-new/expertise/Science-Behind-Beautiful-Eyes.aspx

In order to enhance the efficacy of the eye cream, SK-II developed a special bi-polar magnetic microarray that specifically matches the molecular properties of niacinamide, the key ingredient in Stempower Eye Cream.

http://www.happi.com/issues/2015-05-01/view_features/face-valued/

When you find a hero ingredient, stick with it—that’s the motto at P&G, which has enhanced the Olay Total Effects formulation with 40% more vitamins and the highest level of niacinamide ever used in OTC Olay skin care product. In fact, the new formulation has 40% more niacinamide than the previous version.

Such a natural fit......

PS, also from the article

Mask Hysteria Within skin care, two specific product formats are surging. Sales within the at-home beauty devices market increased nearly 14% in 2014, and “facial masks are so huge right now,”

What Sk-11 has a mask?????