Hero to Xero, page-108

On the positive side, big money backs the idea that with segment growth due to the likes of xero's ease of use and mobility gives SME's, and transition to cloud provision, a perfect storm has emerged as far as a high margin growth gap. With the sticky nature of accounting solution provider grabbing share is the only game to play for the moment. It's great be entering markets where XRO can grow at 100% for five years and only have a fraction of the growing market. It also great to be fully funded going into this plan. The picture changes rapidly if they continue to hit their milestones. Something which they have tended to do IMHO.