Their presentation is somewhat optimistic and overstated and it's accuracy on figures and traffic is questionable.
For example on Tagroom for example, it claims 3 million visitors a month and 60% of them female, which it suggests is a good thing.
However, Alexa figures which are certified by Moko themselves show that it has a Alexa rank of over 200,000 in the USA and that suggests traffic well less than 1 million a month unique visitors and it shows the a demography of mostly males, not females.
I notice that apart from Alexa, they also use Google analytics and comscore to track their traffic, so there are no excuses for inaccurate reporting.
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