There are a whole lot of wand device out there. The customer has no hope of determining themselves what is a gimmick and what is not. Things that will let one of these stand above the others are :
Fortunately in OBJ+P&G, we have all of these.
- a specific and trustworthy test based claim
- a trusted brand name
- a large marketing effort
- anecdotal evidence the product actually works (reviews, friends)
images sourced from article : http://www.mingweekly.com/article/view/3782
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