“What about social search and other search engines”? And you go on to comment, (in relation to the growing membership of social networks), and then you asked the question, “how can advertisers get in front of this crowd, and would it marginalize the general search engines”?
Further discussion was had on Verticals. Today it's fashionable to even ‘align” your site with the ‘tag’ and you also point out, (John) “Battelle said his FM operation, is a vertical search engine as well”. Interesting. But the question remains, how can advertisers get in front of this crowd? And I am really surprised that the “experts” have somewhat failed with not even one mention of (any) a publisher & media Co “possible” involvement, as they discussed “The future of search”, with you.
Yet, they did in fact give a “wrap” for Barry Dillar’s (IACI’s) ask.com and rightly so I feel, as surely there would be some possible future plans, (for ask.com) in the IACI, “bigger” picture?
Over the past 12 months or, so there has been plenty of discussion relating to a ‘fight back’ or, at least, certainly a more involved presence on the net, by publisher & media companies. The “old world” print media.
< The panellists agreed that most people would still buy from the major search engines to get to the verticals. And, at the end of the day, most people will still be going to the major search engines, Todd predicted. That's because people are "inherently lazy." >
And some would say, even “sheepishly” lazy, too. Newspapers and Magazines and Media Co’s have the existing resources (it’s their ‘core’ business) to allow them to very easily promote (whatever their moves may be), any effort in improving their position or, relating to any future attempt made by them to help recover some of those many “lost” dollars (loss of their advertisers), to the BIG Portals of search.
And I thought you may have even been “probing” in that direction Bambi, when you posed the question: “How can this generation -- with such high lofty expectations -- get sufficiently personalized answers from a general search engine”?
Continued .....
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