multi bagger from here IMHO, page-55

There is obviously an awful lot of concrete used globally and hopefully Eden will get a slice of this market, but do we have any idea what sort of profit we are likely to achieve per cubic metre of concrete when Edencrete is added ?
It would appear from testing to date that by using Edencrete, the concrete will be stronger, more flexible, more abrasion resistant, require less reinforcing, better for the environment etc, so one would think that the end user would specify that Edencrete be used for their concrete requirements and would also expect to pay a premium in return. It is terrific that EDE may have a superior product, but if the use of Edencrete were to progress, how much extra would the market be prepared to pay? If the end product were 50% higher for example, would the market still be interested?
The above may also apply to polymer products which is also a massive market.