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19:19
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Originally posted by Springkaan
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P&G are not going to dump heaps of cash into a global launch as we have now seen by their lack of speed to market, as an ex sales director of a corporate, now my own business, this approach is a conservative one and not uncommon, P&G has many silos and they will expand and contract based on what their overall company strategy is. In order to make this specific product a cash cow they will need to shelve another,as there are limited funds (AKA Budgets) and each silo has a stand alone cost center to take products to market with. Yes now some idiots on HC will say P&G has billions to spend, like Woolworth's losing $377 million on its failed Masters launched, a lot of Directors care.
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But there is one big difference here, our product is not replacing any other product ...it is enhancing a brand that already is hot and growing in the market place...totally different scenari...But I do like your contribution as it is good to learn about this ...thanks
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