Pureprofile is looking to raise $12.2 million through an initial public offering priced at $0.50 that is fully underwritten by Blue Ocean Equities Pty Limited to complete the acquisition of Sparc Media.
The acquisition has the potential for synergies including the ability to combine rich Profiles and targeting with programmatic trading to create highly effective ad campaigns for clients in key international markets.
Funds will also be used to fund the company’s international growth plans, its efforts to continue developing its core technology, and provide working capital.
Pureprofile has forecast FY2015 revenue of $20.6 million and EBITDA of $0.3 million. Revenue is expected to grow to $28.1 million with EBITDA of $2.5 million in FY2016.
The company has developed and refined its market research technology platform since its founding in 2000.
This platform starts with consumers, rather than the traditional model of market research that begins with a company undertaking marketing.
Consumers that sign up to Pureprofile complete short surveys to build an online profile, these are then enriched with the company’s technology and matched with research projects.
This places the company at the forefront of online marketing and research – accurately targeting consumers on a one-to-one basis.
Pureprofile enables its clients to deliver ads that are directly relevant to those consumers and hence of high value to the advertiser.
The company has applied for quotation of its shares on the ASX under the code PPL.
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