I will assert (rather than assume) that Sigma is THE Global Life Science company. Look again please at the announcement:
A) "Anteo Products will be offered..." This (IMHO) does not mean that AMG will be in a supportive role in a Sigma product. This will mean that Anteo or AMG or Mix&Go will be the brand. Its means that current and future AMG products will be sold. We do not know exactly which or if all will appear on the catalog but that they will be Anteo products: "Mix&Go Reagents, Coupling and Activation Kits..." This sounds like the fairly complete Anteo Catalog.
B) "Anteo products...successful evaluation of Mix&Go for a variety of applications..." This means success of the Mix&Go product line in whatever trials Sigma needed to do. So this Global Life Company is seriously confident.
C) Listen guys (and gals), Sigma-Aldrich is no mere distribution company. Their customer base is 1.4 million folks. If they can sell AMG products to a mere 1% that would be 14000 (let me spell that out - fourteen thousand) new customers for AMG products.
D) Oh ya. Did I not mini-rant a while ago about getting sales folks from Luminex. Here is the next big chunk of boots on the ground for Anteo.
E) The timing od this announcement is very very good. Right before next weeks very big AACC show. Folks will here about this. This will prime interest and enthusiasm. I would very much like to see if Josh's talk will be standing room only.
All IMHO
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