International IT research organisation, CCS Insight, forecasts 250 million wearables to be in use by 2018. According to a report titled produced by Nick Hunn titled The Market for Smart Wearable Technology, Hearables will be worth $5 billion by 2018 – roughly the same size of the entire wearables industry currently.
Nuheara is also straddling other multibillion markets: the hearing aid market ($6 billion per annum) and the headphone market ($8 billion per annum). Added to that, thousands voice-enabled apps like SIRI and Google Now are becoming more mainstream. Nuheara is looking to capitalise on the intersection of these high-growth markets.
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