Of course the end product is not free, the point is that 18 months ago they said they had 530,000 players, none of which paid to play (trials) and ended with zero revenue from those 530,000 players.
They announced all sorts of awards and PTA deals with no revenue! As per report!
The "Trial launch" would have been for "free" if users paid for the game(s) KNM would be announcing "revenue" as loud as they can!
Just like they announced the "first committed revenue ($100k)" in Dec last, the $100k never eventuated.
Still, the Chinese market might react differently, who knows?
B ware.