Ann: Global Launch Date Set for Zipt iOS Version, page-67

@webbj

You're missing the point. The 18% of iPhone users are integral for the ZipT ecosystem to work to its potential.

So far everyone who has been using ZipT could only ever communicate and share the app with other Android users. By opening up the iOS platform it makes the 18% accessable and almost completes the ecosystem.

The bigger influence is the fact that iOS users spend nearly double that of Android users. So the revenue should see a similar spike in the months to come. Then you have to realise that a family that lives in a household is not going to use this app to communicate. Instead it will be used by the roughly 3bn people that have family/friends across international borders. This is their market - their edge is that their reach extends to a far greater population that has access to 2g in developing countries (think about relatives of Australian residents living overseas). So in this case the person living in Australia with an iPhone might have a higher disposable income and will buy more credits to call home (india/bangladesh for instance). Then they could also Zipt Message across platforms.