Nuheara, meanwhile, is trying to do something similar to Doppler but also plans to let users of its forthcoming wireless earbuds connect with digital audio—music, phone calls, and, on the iPhone, Siri. David Cannington, a cofounder of Nuheara and its head of sales and marketing, says an iPhone app will let users do things like adjust background noise to enhance music they’re listening to or boost their hearing in a noisy restaurant. Cannington says the company hopes to have a working prototype by the end of the year and to start selling the earbuds in late 2016 for “less than $300"
WAC Price at posting:
2.2¢ Sentiment: Buy Disclosure: Held