- Release Date: 19/08/15 08:30
- Summary: GENERAL: SKO: Serko and Expedia Group Partner to Disrupt Corporate Market
- Price Sensitive: No
- Download Document 4.51KB
SKO 19/08/2015 08:30 GENERAL PRICE SENSITIVE REL: 0830 HRS Serko Limited GENERAL: SKO: Serko and Expedia Group Partner to Disrupt Corporate Market Serko Limited (SKO), a leader in online travel booking technology and expense management for business, has today announced a new strategic partnership with Expedia group (NASDAQ: EXPE) that will give Serko customers the ability to search and book Expedia and Wotif branded content through Serko Online, Serko's Online Booking Tool (or OBT). The deal opens up a new revenue stream for Serko and sets the company on its path towards increasing its Average Revenue Per Traveller. This first-of-its-kind agreement allows Serko to market and promote Expedia's inventory of 8200 properties across Australia and New Zealand, and its inventory of hundreds of thousands of hotels globally using the Wotif and Expedia brands. Darrin Grafton Serko CEO said "This is a really exciting and important partnership for Serko. For the first time, corporates will be able to book branded Expedia and Wotif content through Serko Online, marking the beginning of a major disruption in the global market for hotel rooms. Serko has been successfully disrupting the corporate travel booking value chain since 2007, and this is simply the next evolution." The agreement is significant because it provides corporates access to a huge increase in inventory and rates leveraging the massive global buying power of Expedia. Expedia rates can be as much as 15-20% lower than the Global Distribution System (GDS) equivalent which translates to significant travel budget savings for corporates using Serko Online. What's particularly unique for the Travel Industry is that the Serko Online tool can be integrated with a Travel Agent's suite of tools so that they can meet their online and offline support requirements for a corporate traveller. Gabriel Garcia, Strategy and Business Development Director at Expedia group said "Expedia is very pleased to be part of this strategic partnership with Serko. With Expedia and Wotif branded content available through Serko Online and some very sharp price points we expect to make a significant difference in the market, continuing to position Expedia as a trusted supplier of hotel inventory to corporates across the Asia Pacific Region". Mr Grafton continues: "With the ongoing drive for cost savings in travel programs and the changes in Health and Safety legislation in Australia and New Zealand, which requires organisations to know exactly where employees are staying - offering the ability to book Expedia inventory through Serko Online makes perfect sense for everyone. We look forward to working closely with Expedia and explore how we can jointly continue to disrupt the market." ENDS For investor relations queries please contact: Tim Bluett, Chief Financial Officer, Serko +64 9 309 4754 [email protected] For media queries please contact: Natasha Gillooly, Porter Novelli for Serko, + 64 21 915 297 [email protected] About Serko Serko is Australasia's leading online travel booking and expense management company for businesses and is listed on the New Zealand Stock Exchange Main Board (SKO.NZ). With its HQ in Auckland New Zealand, and with offices in Sydney Australia, Xi'an City China and Gurgaon, India, Serko employs more than 130 people worldwide. Serko Online is an integrated Online Booking Tool used by administrators and travellers to book flights, accommodation and car hire from the broadest possible set of travel providers. The OBT ensures that travel bookings comply with corporate travel management policy without limiting the users choice of travel provider. Visit www.serko.com for more information Follow Serko On Linkedin: http://www.linkedin.com/company/serko-ltd On Twitter: https://twitter.com/SerkoOnline About the Expedia group The Expedia group (NASDAQ: EXPE) is one of the world's leading travel companies, with an extensive brand portfolio. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market consumers through Expedia(R) Media Solutions. Expedia also powers bookings for thousands of affiliates, including some of the world's leading airlines, top consumer brands and high traffic websites through Expedia Affiliate Network. For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc. End CA:00268632 For:SKO Type:GENERAL Time:2015-08-19 08:30:47
- Forums
- NZX - By Stock
- SKO
- Ann: GENERAL: SKO: Serko and Expedia Group Partner to Disrupt Corporate Market
Ann: GENERAL: SKO: Serko and Expedia Group Partner to Disrupt Corporate Market
Featured News
Add SKO (NZSX) to my watchlist
(20min delay)
|
|||||
Last
$2.95 |
Change
-0.050(1.67%) |
Mkt cap ! n/a |
Open | High | Low | Value | Volume |
$3.00 | $3.00 | $2.92 | $174.4K | 59.08K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
0 | 12306 | $2.92 |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
$2.96 | 913 | 0 |
Last trade - 11.00am 04/10/2024 (20 minute delay) ? |
Featured News
CC9
Chariot Corporation (ASX:CC9) refines Black Mountain strategy, launching Pilot Mine to seize U.S. lithium opportunity
LU7
Discover the strong preliminary feasibility of the Bécancour Lithium Refinery, showcasing resilience in a low pricing environment and a strategic plan to capitalize on future price recoveries
SKO (NZSX) Chart |