Ann: Nuheara Signs Research Agreement With Curtin University, page-11

You're still thinking bout it wrong. Don't think of it as a wireless hearing aid, think more like a computer in your ear that lets you control what you hear.

Like if we're at a sports game and you're ten metres away I can cut out the all the other sound to hear you talking. Or watching TV and having your earpiece translate it to Spanish in real time. Or going for s run and listening to your iPod.. Except you don't have an iPod.

That sort of technology.