Good couple of posts pods. As I asked before, and didn't get an answer to, the question is what are marketing and employment costs going to increase to. Long shot, how are you whiping out a profit number without quoting how much marketing and employee costs will be?
As I said before rev is easier to estimate whether you say 40 or 50. But I think management is strategically controlling expense increase to get maximum revenue growth while still growing the bottom line. This implies they might grow NPBT by 60% again. Of course, expenses could stay similar and we get huge NPBT growth, or they could ramp up again.
How do we know which one of these 3 will happen? Because without it we can't convert revenue estimates into profit estimates
Ann: Secures $2.1 Million Performance Marketing Contract, page-187
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