Ann: GENERAL: SNK: Snakk Launches Creative Division, 'Touch Create'

• Release Date: 31/08/15 08:30
• Summary: GENERAL: SNK: Snakk Launches Creative Division, 'Touch Create'
• Price Sensitive: No
• Download Document  4.7KB

					SNK
31/08/2015 08:30
GENERAL
NOT PRICE SENSITIVE
REL: 0830 HRS Snakk Media Limited

GENERAL: SNK: Snakk Launches Creative Division, 'Touch Create'

SNK: MARKET UPDATE
31 August 2015

Snakk responds to creative call with new division, Touch Create

Mobile ad spend being held back by poor creative effectiveness

AUCKLAND, New Zealand, 31 August 2015 -- Snakk Media has responded to the
smartphone user's hunger for better brand experiences by launching a new
division - Touch Create - a "true mobile-first" creative business providing a
range of mobile creative services to brands, media agencies and creative
shops across Australia, New Zealand and Southeast Asia.

"Frankly, most mobile ads out there are completely uninspiring and it's
inhibiting mobile media spend," says Snakk Media Group CEO Mark Ryan, "We
were finding more and more brands and agencies wanted our mobile creative
without necessarily needing our media capabilities, so we've kicked off Touch
Create to service them with pure creative." He went on to explain that demand
for mobile-first creative strategy is at an all time high, with marketers
recognising that the only way to drive above-average mobile campaign results
is by pairing the new breed of media technology with exceptional mobile
creative.

"There's really no point in cramming the same creative that's been designed
for TV, billboards or a laptop into a screen that fits in your palm. It's
simply not good enough. With access to touch, gyroscopic, GPS, accelerometers
and other sensors on smartphones and tablets, we have much richer
storytelling tools than ever before." Mr Ryan says, "The uniquely mobile
combination of hardware, creative and content presents an enormously
compelling opportunity for brands looking to go beyond simple mobile
banners."

Premium brands across Australia, New Zealand and Southeast Asia who have
recently used creative from the Touch Create team include AirBnB, Adidas,
Peugeot, PayPal, Lion Nathan, McDonald's and Emirates. Prior to becoming a
standalone division, The Touch Create team, via Snakk Media, has delivered
more than 1000 pieces of creative for mobile campaigns over the past four
years.

Touch Create is headed up creatively by award-winning Creative Director
Carlos Guedes, who joined Snakk a little over a year ago from JWT & Isobar
Portugal. He leads in conjunction with well-known Sydney creative agency
identities Irini Jordan in Operations, and Chris Hackett in Client Services,
both formerly of Ogilvy.

Mr Guedes says the entertainment, auto and consumer goods industries are
driving much of the innovation in mobile campaigns: "If your brand campaigns
are not optimising the mobile experience for consumers from a creative
standpoint, then you could be missing a significant opportunity over a
competitor who is."

"With mobile campaigns, there is far more flexibility to deliver customised,
engaging and immersive brand experiences. Yet research from the IAB 2015
Mobile Landscape Survey1  indicates over 40% of marketers cite poor creative
as a major barrier to using mobile advertising. Touch Create addresses a
strong need for creative strategy, content and execution that understands the
unique nature of the mobile device and the mobile audience."

While working with Snakk, the team behind Touch Create has led several
award-winning Snakk mobile campaigns. The global Mobile Marketing Association
(MMA) named the Pepsi Next Taste Challenge campaign as an APAC finalist in
their 2014 annual awards; while the launch of the latest release of the video
game Assassin's Creed Unity was awarded a prestigious 2015 Official Webby
Honoree.

Touch Create complements Snakk's portfolio of audience-targeting,
geo-location and native advertising technologies, enabling the company to
offer the full suite of mobile creative, content and technology services.

ENDS

For media enquiries, please contact:
Julie Landry, +64 21 895 098, [email protected]

For investors enquiries, please contact:
Malcolm Lindeque, Company Secretary, +64 21 464 392, [email protected]

www.snk.co.nz, www.twitter.com/snakkmedia

About Snakk Media Ltd
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the
rigorous social and environmental performance standards required to become a
certified B Corporation.

A sample of some of Touch Create's mobile campaigns:
End CA:00269302 For:SNK    Type:GENERAL    Time:2015-08-31 08:30:07