16000+, page-34

I do find it amusing that so many posters claim that advertising has not started. Months ago when I used to post examples of the advertising, I was shouted down with comments like 'good, that what the company should be doing' now apparently its just not a thing.

Reading of the annual report released only 4 days ago - this is as at June 30 mind you, so perhaps people think that the company has done a turnaround and just not told the market:

Loss after tax of $5,687,639 due to increased investment in the development of Zipt and the roll out of marketing and sales activities to drive user acquisition


Loss before income tax for the full year to 30 June 2015, totalled $5,687,639 a decrease of 133% due to an increased spend on marketing and sales activities to promote its flagship Zipt product.

http://hotcopper.com.au/posts/15907930/single

Marketing and distribution expenses in the same report were $584 903 up on 2014 so this could be attributable to ZipT promotion. The alternative would be that they spent $500k more on AussieSim advertising and still failed to increase sales (unlikely) so my reading is they spent in on Zipt - perhaps it was prepayment for advertising services because at the time of the report they only reported 300 000 downloads.

I am fully aware that the company will be advertising even more heavily once iOS is launch, my point is simply that Zipt is being advertised now - it has been since launch and if people want to discount it from their growth calculations then that's their call.