Cant help but disagree here. The more announcements and workplans and joint ventures that are announced the more P & G are getting committed to obj. Already they have done the early work on a number of lines of product and agreed to go ahead. As some have mentioned, they desperately need an advantage or point of difference over their competitors. Now they are moving more deeply into the commitment they cannot afford to let competitors start sniffing around. Market releases so far must have competitors at least wondering what this obj technology is.
If p&g like the tech as much as it would appear then surely it is in their interest to ensure obj is kept viable financially. If they allow obj to reach the stage of a CR for cash who knows who could take a new holding and rock the boat. Surely if the technology becomes key to a large number of product lines they would stsrt to think of taking ownership, and if any placement were made it would be another party to deal with, unless they take a 20% stake themselves by offering cash?
. New plan on top of all announced previous plans if i read it correct, and the emulsion tech another whole different ball game.
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