Is WOW going to get "Smashed" on results?, page-118

From all the articles and reports I read, it seems like things will get bad before it gets better. So I agree, there might be still some way to go at this rate unless rumors starts floating around.

People say this is a great defensive stock and look that's true. But past isn't a reliable indication of future. In particular, structurally, the market has changed substantially over the last decade or so.

The entry of Aldi in 2001 and subsequent expansion/maturity, takeover of Coles in 2007 and strong strategy execution, entry of Costco in 2009 were very interesting events in hindsight.

The end of the mining boom with a weakening economy and talks of recession has significantly reduced the disposable income of people and will continue to do so. With no reforms likely in sight, I'm not sure how things will improve in the next few years.

I know we'll ride this out and come out stronger but investing in a captainless company with a potential CEO looking to significantly re-base earnings at this stage is brave indeed.