Ann: Zipt Hits 2 million Installs, page-30

So we now have 3 data points to make some early guesstimation about the quality of all these downloads (that the directors themselves project as a measure of performance).

We can see that downloads are gaining terrifically, nearly doubling each month. Unfortunately, according to early guidance (but not fully quantified); revenue on the most recent 5 weeks appears to have fallen from that of the 4 weeks prior. Quite dramatically - $115K vs $183K

500,000 downloads
14 July - $82,250 revenue

1,000,000 downloads
13 August - $265,000 revenue ($182750)

2,000,000 downloads
21 Sept - $380,000 revenue ($115,000)

This could lead investors to draw early conclusions about, firstly retention, and secondly, the quality of downloads as potential customers over time. And then thirdly, whether or not the directors deserve a bonus on such basis.