Great post, nothing more to add except that their product/ service is price inelastic.
Once they have the customers, imagine what a 10% price increase will do to the bottom line.
As a user in my company with 14 staff, if they increased prices by 50% per month, I wouldn't switch. It's just a pain in the butt to do so and its a great product. I pay $60 per month which is insanely cheap for the value I get.
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XRO
xero limited
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0.83%
!
$174.01

XRO forecasts...., page-2
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Last
$174.01 |
Change
1.425(0.83%) |
Mkt cap ! $28.40B |
Open | High | Low | Value | Volume |
$175.46 | $176.54 | $173.83 | $7.594M | 43.48K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
8 | 29 | $173.98 |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
$174.03 | 34 | 5 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
6 | 58 | 173.980 |
3 | 16 | 173.970 |
3 | 34 | 173.950 |
2 | 14 | 173.930 |
2 | 14 | 173.920 |
Price($) | Vol. | No. |
---|---|---|
174.060 | 31 | 4 |
174.110 | 2 | 1 |
174.120 | 25 | 1 |
174.140 | 28 | 1 |
174.170 | 47 | 3 |
Last trade - 10.42am 15/07/2025 (20 minute delay) ? |
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XRO (ASX) Chart |