From the presentation announcement
"TV2U is not a Netflix of Foxtel. B2B model and its target clients are telcos, large corporate organisations and governments"
TV2U effectively uses meta data to identify the market for advertising channels - it enables the company using TV2U to target specific groups / demographics with specific advertising content.
It's interesting, but saying it will be "bigger than netflix" shows a lack of understanding of the tech. Silly GAL forum people.
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