Who cares about the number of installs when they cant keep the users...
When reporting that installs had increased 50%, from 2 to 3 million,
Daily Active Users had only increased by 4% in October compared to Sept.
That points to a serious problem, imo
Getting people to download the app is only the first step that this company should be aiming for, unfortunately it seems to be the main aim here, and the basis of them earning their bonus's.
What is more important is that users continue to use the application after it is downloaded.
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