IMO, Blackmores' JV with Kalbe (Indonesia) will be a huge success. Today's high of $200 is still cheap considering the size of potential profit generated from the JV.
My own experience so far about Blackmores in Indonesia:
Relatives and friends always ask me to bring them Blackmores fish oil, primrose and a few other Blackmores vitamins whenever I travel to Jakarta. This started about 10 years ago
Brand loyalty has been absolute with every single one of them. They just want Blackmores!
Usually I end up with more than 25 larger size tubs of fish oil and other vitamins in my suitcase each time I travel to Indon
They view consumption of fish oil as a "staple" not a "supplementary". All of them, young and old
I have come across more than a dozen friends (of Indon background) here in Aust who also get asked to buy Blackmores fish oil etc by their relatives in Indon in high quantity
Indon's popular online shopping sites like tokopedia.com or bukalapak.com are flooded with Blackmores products. Retail mark up is usually 70-120% compared to how much they get it for from retailers in Aust
Both Kalbe and Blackmores have good reputation in Indonesia amongst families of lower-middle to ultra-high income categories
BKL Price at posting:
$175.51 Sentiment: Buy Disclosure: Held