DZH: I think previous prsentations have implied their cost base is about 20%.
As far as I know that's just the manufacturing cost and doesn't amortise all the R&D.
I personally think going high end and not competing on price is a good move, as other posters have pointed out they've pitched themselves for years as the gold standard.
In general I agree with your comments, objectively the selloff is likely overdone. The unit is likely to be profitable for doctors even at sub $20. And maybe the key thing has been forgotten- they have CAT1 in the bag and so doctors/practices/hospitals can do the maths and start buying.
My base case was that they needed to sell 1000 units a year. My stretch objective was 10000.
Let's see where they are in a year.
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