This is certainly a wonderful news. Two hotel groups and First Hotel group itself is massive in Europe.
This is what I found on First Hotel group wiki.
"First Hotels AS is a Norwegian-owned hotel chain as per. 2014 has 5114 has 51 hotels in Sweden, Norway and Denmark.
First Hotels was founded as a Swedish hotel chain of Asmund Haare in 1993 and has since then grown to 61 hotels by acquisitions of hotels and by building completely new ones from scratch. In 2013 took Lynne Tretterud over as CEO / President for the hotel chain.
First Hotels is a member of Global Hotel Alliance [1] and has a partnership with Thon Hotels at the business market."