Blackmore won't get to market for a little while and then it takes years to get your brand trusted, doesn't happen overnight. A2M is well placed as its growth is more global than BAL's, but obviously higher risk as the US and UK market are very tough to crack and loads of money will be spent on those two ventures. I do like however the A2 protein based milk which is premium to others and will be favoured in a lot of cases due to perceived health benefits over the A1 protein milk. A2 is more aligned with breastmilk. So long term I think both have a future but A2M has the potential to be massive
Disclaimer: I own both
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