IMHO:
1. Both ZIP & NOR can boast about their downloads but at the end of the day sales matter. FRX have new innovations in the pipeline such as Paste & Beamer which they can monetize with their app subscribers. Imagine buying a data plan through the APP when you have the Paste stick on?
2. FRX have very strong partners to tap on like AirAsia , Airports & Travel agencies with hundreds of millions of customers. ZIP recently announces that they are exposed to 100 million followers of celebrities but should FRX follow the same path, their exposure will be way greater.
3. For all the Asia play that NOR & ZIP talk about, FRX is already a by Asian for Asian company. They have an extremely young and diverse team which will be the key to their regional expansion plans.
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