Strong Growth Drivers, page-7

You must be kidding, have you checked the selling price at Coles, Woolies?
Coles is selling A2 at 42% higher than Bellamy's for Stage 3 formula.

China's A2 e-store, is on PROMOTION, selling at about 60% discount but still at around
A$35/tin for Stage 3 formula.
A2 is also recently selling "NEW" formula at a very high price on TMall.com, which I have not seen new products available in Australian supermarkets yet.
Price for new formula:
- Stage 1: CNY488/tin = A$107/tin
- Stage 2: CNY438/tin = A$97/tin
- Stage 3: CNY399/tin = A$88/tin



Australian Retail Price Comparison:
Bellamy's Stage 3, retail price: A$17.50
A2's Stage 3, retail price: A$24.95

China's e-Store Price Comparison:

- Bellamy
Original price: CNY530/2tin
Current promotion price: CNY338/2tin

- A2
Original price: CNY856/2tin
Current promotion price: CNY298/2tin

A2 Stage 3 formula has very higher original price around A$94/tin,
But currently on promotion at less than Bellamy's price, A2's around A$33/tin which is cheaper than most of other foreign brands selling in China.


A2 Milk is about Five Year later entering Chinese market, but you can see how fast A2M has grown its Formula business.

A2 Formula sales for FY15, is only around NZ$41m, but grows to NZ$38m for first four months, up 330% over the same period, forecasts to triple sales, would reach around NZ$130m - NZ$150m for FY16 for Formula Only.

BAL, last year sales A$132m including other products!

I don't think Chinese especially mid-class would have perception that Bellamy is better than A2 milk. "Organic" is the big selling point for BAL, but A2M has its own selling point, "A2", world's only ONE A2 milk and healthy! Specially designed for your baby's stomach.
I saw few comments on TMall, said "A2 Milk is Top End in Australia"
Also one article dubbed A2 Milk as in all formula's brands although it may be overclaimed, but it's good to see such comments from a Chinese mum.

https://detail.tmall.hk/hk/item.htm...n=56363ecd94931bc7ee609baccac8de66&abbucket=1


http://world.tmall.com/item/5218581...68.2.191KRU&id=521858167321&scene=taobao_shop