Australian DoD Takes Notice, page-45

Often a competing business will employ MSM or a media franchise to encourage public scrutiny/debate when there's a potential edge to their own product.
However the idea is to not advertise the improved product but to encourage public awareness of the old technologies failings.

No doubt The Publics understandings of carcinogens will assist AJX without trying to force the issue onto people. So until AJX becomes a house hold name, its cost effective to encourage debate within circles of industry that will benefit...not the general populace that couldn't care or understand the consequences of old, but government s that are in control of regulations.