Wondering if they will secure more similar Licencing Agreements? My workplace is in the same sort of boat. They got a licensing agreement for Minions which did extremely well, and now they have locked in 2 more (Star Wars and Finding Dory) and I think that will be the way they want to go from here. Keep in mind this is not using any other advertising through the media. No doubt Yowie will take off as it is a similar sort of thing. These thing sell.
Ann: Yowie Secures Angry Birds Licence Agreement, page-79
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