You could find why I compared annual sales for both and reiterated spending as much as they can on marketing in China. Real market is not being explored yet.
A2M FY16 formula sales are likely to be silimar or exceed Bellamys FY15 formula sales, so only one year lagging.
Also, e-store sales is only around 22% sales for the industry.
Physical distribution over 50 cities will help IMO.
Organic is a big selling point.
The world only a2 formula is a big selling point as well, IMO.
a2 NEW upgraded formula, page-20
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