Adam Kilgour, managing director of corporate affairs firm Diplomacy, said if Dick Smith was “trying to have a conversation with shareholders and the market to reassure them [their] sales strategy is the right one, they’ve probably picked the wrong conversation to have”.
“The sales were basically on fringe brand items and it wasn’t a genuine sale,” he said. “But from a PR point of view it flushed out all their competitors to tell the story for them, with Gerry Harvey and all sorts of people running down the sale publicly.”
