Healtheries are their major brand in NZ. In Australia given that their are over 3,000+ pharmacies Wagner would be their number 1 brand, followed by Nutra Life driven by sales in the 700+ Health Food stores and the small introduction into the pharmacy channel. Balance and Musashi would make up the rest.
There biggest challenge moving forward will be identifying their channel strategy, Grocery, Pharmacy & Health Food but I am confident they will.
Until then there sales will continue to grow and are already exceeding budget expectations. The drop in SP is only because there is NO news (nothing has changed since the launch) and most investors thought they were buying the next Blackmores or Bellamys and were looking for the quick buck. Wait until February is my advice because you will find out then that you have.
My Christmas present to you is all is good at VIT!
VIT Price at posting:
$2.36 Sentiment: Buy Disclosure: Held
