That makes sense.
But everything I said previously took this into account.
Vaya ARPU $22/mo. 30% gross margin = $6.60/month.
$500/customer.
How do you generate ROI on that?
You *could* discount the purchase price of each customer if you assumed that at some point the entire customer base would be sold off, and therefore the purchaser would pay you back a significant chunk of that $500 (or more).
But who would buy your customer base?
To put it in some sort of real world context, $500/customer is like amaysim giving every new customer a *free* smartphone for simply signing up, no contract.
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