NOR is in Breakout at 9.4c .., page-96

That there were 700 k downloads was irrelevant for the share price. The sp moves in anticipation of future downloads and more important to future revenue streams.
If some people reckon that 20M downloads is to be expected by 31/12/2016, then the sp factors that in.
The company is not worth 81M now, because of revenue of 3K a day. It anticipates 30K or ? a day at some stage. When that anticipation becomes unrealistic, either because it should be 100K a day, the SP rises, similar when 30K a day becomes 10K a day, the SP drops