If kinder surprise starts producing in the States, they'll have more traction than Yowie as it's a more well known brand positioned in customers mind. When you think of soft drinks the first drink you think about is Coke . Not Pepsi. It'll be interesting but first advantage mover is nothing if you have the. A king of Ferraro . They have scale and capital to ramp up any production
Partner becomes competition, page-4
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