Not mentioned but there was not an "everyday low price" at my store.
I did notice that there was a large presence in the fridge second only to their own brands with about 15-20% so agree this look positive, they also all had a flyer around the cap promoting the ice cream!
Agree $10 is a bit steep for something that tastes similar to general ice cream, I pay for Ben and Jerry as it is completely different but not sure I would pay $10 for a vanilla ice cream.
@lachlan_live it is not just the ice cream but pretty much anything and everything but the missus absolutely hates it..... so there is a silver lining!!
A2M Price at posting:
$1.63 Sentiment: Hold Disclosure: Held
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