i vaguely remember Blackmores jumping on the bandwagon about 5 years ago with protein powders. I am aware that Michelle Bridges currently endorses a protein powder for Blackmores but they had more products and it didn't last long.
I do not see Blackmores as a threat to Bellamys and A2M products as it's not a unique brand of formula, although Blackmore's are obviously making it for the Chinese economy because this country has enough brand for the small amount of baby numbers.
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